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Mythic Connection
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Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z Style:Paperback / softback Mythic ConnectionContemporary Consumption, Consumers and Marketing explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory. It also considers how such major changes affect consumer societies, cultures, and individuals, especially those from gens Y and Z. Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer,
