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the formula delivers targeted levels of cool pigments to maintain a fresh cool tone direction for improved blonde clarity
improves the condition of the hair by smoothing the cuticle and eliminating frizz while providing external protection
Ultra-light formula
Ammonia-free direct color deposit with Novabond for shine
Contains Titanium Dioxide to reduce redness
Joico Lumi-7NRG - Natural Red Gold Medium Blonde 74ml ROUX the formula delivers targeted levelsCOLOR SO BRILLIANT, IT INSTANTLY RESTRENGTHENS HAIR WITH UP TO TWICE THE SHINE. LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier looking hairguaranteed! Delivers up to 2X the shine* Reduced breakage** and 100% replenished and restrengthened hair*** Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos**** * vs.
