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* You need to pass the CPCA exam before you are qualified to take the CPCM exam with the Category Management Association
and your everyday category management work
Approximately 10 hours to complete (Advanced Shopper Insight Program)
Describe which category strategies work most effectively with each category role
Participants will understand how these category strategies dictate more detail surrounding the tactics that relate to each category
Advanced Analytics: Relativity Training for Retailers * You need to passCourse Overview Participants learn to bring together their skill areas and competencies in pricing, promotion, and efficient assortment techniques. From this, a multi faceted approach to a category health assessment is developed. Participants learn how to calculate volume thresholds for product assortment, pricing, and promotion, and from this, the core business drivers can be identified for both sources of volume as well as subsequent opportunity
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