Developing Shopper-Based Category Management Foundations: Category Definition, Roles, and Strategies Foundational Training Courses Prerequisite: none

Prerequisite: none

Describe ways to effectively benchmark against the market and competitors

Space Management Fundamentals

Understanding & Using Data

This category management certification exam preparation package will help you prepare for your CPCA

Developing Shopper-Based Category Management Foundations: Category Definition, Roles, and Strategies Foundational Training Courses Prerequisite: noneWell defined category foundations provide the rules, guidelines, and strategies for a categorys success or failure by aligning to how the Shopper most likely views the category; how items are segmented; and a solid category decision tree. Participants learn how to assign Category Roles and Strategies with the Shopper in mind, including their emotional needs, and be more creative when it comes to defining Retailer strategies. Dive into these strategic