JOICO Color Intensity Semi-Permanent Soft Pink Formulated to lift away excess

Formulated to lift away excess oil

Smooth Proof Leave-In Cream tames frizz-prone hair while adding shine and manageability

Versatile & comfortable – Works on wet or dry hair with an ergonomic handle for easy styling

adding thickness and grip from roots to ends

and woody notes

JOICO Color Intensity Semi-Permanent Soft Pink Formulated to lift away excessJoico Color Intensity is a semi permanent hair color line featuring highly concentrated, vivid pigments for bold, long lasting results. The colors can last up to 20+ shampoos, can be used directly from the tube or mixed together to create custom shades, and do not require a developer for application. Prelighten Level: 10 and up Key benefits: Long lasting, vibrant color with strong shine and impact Helps improve the look and feel of hair with