Building Data Competency: POS Data CPCA which means Shopper Insights and

which means Shopper Insights and Marketing belong within category management

If participants are working in a category management environment

Describe some considerations how category strategies fit into the category plan

Explain how to analyze the data from both a retailer & supplier perspective

Explain the rationale for adding

Building Data Competency: POS Data CPCA which means Shopper Insights andCourse Overview Learners get an in depth look at retail POS data, including retailer and third party scanned sales data, and learn how the data is derived and understand key measures and definitions that relate to POS data. Trends, out of stocks, sales and profitability, distribution and shopper insights will be reviewed in retail POS data, so that participants learn how to maximize its potential. This includes calculations like Calculate shelf