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This can help them deepen their knowledge
CMKG: Elevating online categCMKGory management training with unmatched student support every step of the way
The Annual Learning Subscription includes 12-month access to CMKG’s online Training & Resource Center — the perfect way to stay current with the industry and the easiest way to continue to build your skills over time
Describe the different retailer strategies and other considerations that need to be understood prior to completing an assortment analysis
Approximately 10 hours to complete (full program)
Shopper Marketing: Applying a New Tactic Into Category Management Learning Programs This can help them deepenShopper Marketing is a brand new tactic and needs special attention to understand how it can succeed and be analyzed alongside other tactics. Learners identify the requirements for successful Shopper marketing, and the importance of using Shopper insights to develop effective Shopper marketing solutions for retailers and their categories. Develop and integrate successful Shopper Marketing programs using data and insights as part of the category
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