The Why Assessment: Shopper Insight is the Missing Puzzle Piece Category Reviews This course gives an understanding

This course gives an understanding of the importance of the category roles based on the purpose of the category for a specific retailer

Participants learn how assigning a category role to each category allows retailers to strategically lay out their stores and help with tactical decision making through pricing

Twelve (12)

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participants learn what promotion means for retailers

The Why Assessment: Shopper Insight is the Missing Puzzle Piece Category Reviews This course gives an understandingOne of the biggest changes and challenges is the integration of Shopper Insights into the Category Assessment to answer WHY they buy. Answer this very important question, and learn HOW to insert Shopper insights into assessments, review and analytics. This course covers: New and existing data sources; How to examples of weaving these insights into your assessments for a better overall category perspective; and Practical ways to tie these insights into