Category Definition & Segmentation Select Option:Training Course Package $79 and how this number can

and how this number can be used

This includes calculations like Calculate shelf capacity

Talleres Prácticos

store level)

Note: The program will be added automatically to your account at time of purchase

Category Definition & Segmentation Select Option:Training Course Package $79 and how this number canCourse Overview Participants learn to define a category from the shoppers point of view and understand how category definition affects how the category is merchandised, priced, and promoted. Once the category is defined, it needs to be segmented based on a consumer decision tree. This sets up the category for effective analysis based on how the shopper shops the category. Key steps and varying methods are explored in completing these steps of the