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Rapala VMC Corporation accounted for 17% of new global launches in 2023, with 28% of its additions including connectivity features
The "Others" channel, encompassing sporting goods chains (Dick's Sporting Goods, Decathlon), marine supply stores, and bait shops, held approximately 11.6% share in 2025
Why use a baitcaster in the first place
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As Christie began unlocking the technique and figuring out exactly what he needed for ideal presentations, be began working with YUM to develop the perfect bait and eventually a jighead that had the perfect shape, line tie and hook and in the right sizes for the technique
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