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The brand's current tagline - "Here's to Earning It" - is meant to signify that a Busch or Busch Light is the "perfect reward for those who work hard." And the cross promotion between fishing and NASCAR seems like the perfect way to tap into a portion of the blue collar, working class segment the brand is targeting
The primary goal of a barbless design is to allow for a quick and easy release
It is a light rod that can handle lots of other situations but because of the really light tip, I have felt like I missed hooksets occasionally
January 29, 1955
She may have too little energy left to successfully reproduce
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