In a more basic sense, they do a great job at imitating clumsy or dying baitfish, thus capitalizing on the fishs overzealous feeding instinct
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Plus it provides a nice little rubber-band effect
I have the 6-foot, 8-inch MH and the 7-foot, 6-inch MH rods and have flipped, frogged, spinnerbait fished, jigged, cranked, popped a topwater popper and burned a buzz bait with these rods
After each use, rinse your cooler