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Moving beyond food noise to drug noise, GLP-1s are quieting the roar of addiction." The research was funded by the U.S
We can point to an example of this impact announced earlier this week by Nestl launching Vital Pursuit, a line of frozen food meals focused on consumers taking GLP-1 medicines akin to the weight-loss focused Lean Cuisine line the company started up back in 1981 as part of the Stouffers line of frozen foods
This occurs because semaglutide slows gastric emptying, causing food to remain in the stomach longer than usual
In particular, non-alcoholic beverages and energy drinks posted big gains in spend and unit volume, while soft drinks also saw significant gains, especially when comparing to purchases of non-GLP-1 users
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