Wu ML, Ho YC, Lin CY, Yet SF
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Beyond GLP-1 medications themselves (+40.9 pp uplift),the strongest brand preferences cluster around zero-sugar beverages (Coca-ColaZero Sugar at +31.8 pp, Diet Coke at +27.0 pp), Amazon ecosystem products(Alexa at +31.6 pp, Amazon Fresh at +30.3 pp), and luxury/aspirational brands (Lincoln at +27.8 pp, Royal Caribbean at +26.8 pp, Rolex at +25.4 pp, Mercedes-Benz at +25.3 pp)